The objective is to compare the demand of tourism from one market of your choosing and compare it with the demand of tourism of the given country in Portugal

1. Introduction
2. International evolution of the chosen market: Global analysis of toursim and then hospitality;
3. Evolution of hospitality’s demand in Portugal of the chosen market:
1. Global appreciation
2. Regional incidence
3. Seasonality
4. Segmentation by hospitality group;
4. Diagnosis and SWOT analysis of the chosen market in Portugal’s hospitality;
5. Recommendations/guidelines for the development of the chosen market in Portugal’s hospitality;
6. Final remarks.

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