You need to systematically work your way through each of the following, using a Report-style format (and including a Cover page, a Table of Contents section, a brief Introduction, and a Bibliography). Note that the above sections do not count within the prescribed word count for the main body of the Report. A. Summary of the Article (200 words) – what are the main points it is making? B. The Theoretical Foundations (200 words) – what are the underlining theories and concepts being drawn on? C. Nature of the Research (100 words) – qualitative or quantitative primary research? data collection methods? data analysis methods? D. Sample Size Considerations (50 words) – probability or non-probability sampling, sample size? sample size considerations? E. Key Findings from the Research (250 words) – what are the main points emerging from the research undertaken? F. ‘New’ Findings that Advance Knowledge (200 words) – do the findings challenge existing knowledge? (practical and theoretical knowledge) G. Personal Opinion on the Findings (200 words) – were they surprising to you (and why?) or did they reinforce what you intuitively knew? H. What Practitioners Can Learn & Apply (200 words) – what might a marketing manager be able to take away and apply with his/her brands?
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