Discussion 3
This is the third of the series of short discussions on strategic management topics.
Discussion 3 – Directional Strategies
In this discussion, you are going to examine a case study of the International HIV/AIDs Alliance (which changed its name to Frontline AIDS in 2019). Frontline AIDS supports governments and communities to create a positive and supportive environment for people living with HIV and to prevent HIV globally. They describe themselves as a global partnership working with many agencies on the ground to support their vision. To learn more about this organisation have a look here https://frontlineaids.org/who-we-are/.
This case study explores the many strategic drivers that the organisation faced in 2012.
Step 1 – Read the following case study carefully:
**Johnson, G. (2013) Case Study International HIV/AIDS Alliance (B): a strategy for 2020. International HIV/AIDS Alliance. (see attached files).
Step 2 – Read the strategic directions that the organisation has taken as a result of these strategic drivers. There are four directional strategies that are articulated as ‘results’ and ‘responses’. Please refer to page 5 in the following article:
**International HIV/AIDS Alliance. (2016). Our Strategy Updated 2016-2020: HIV, Health & Rights – Sustaining Community Action. (see attached files).
Step 3 – Discuss the following question: Comment on how well you think the strategic drivers as mentioned in the case study have been developed into the four directional strategies and highlight strengths and weaknesses of the directional strategies from your own point of view.
Learning Outcomes:
- Demonstrate an understanding of the key approaches, theories and concepts that inform strategic management.
- Critically appraise different schools of thought to healthcare business practice and strategic management.
- Critically explain and analyse a range of strategies linking theory to practice.
Instructions:
Post a 300-word response to the question above. Use an academic tone, be evidence-based and supported by relevant literature, using Harvard referencing. Please note that referencing is not included in the word count.
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