The completion of this assignment requires you to demonstrate the following skills and abilities:
Carry out a marketing audit of an organisation, develop a marketing plan and propose strategic marketing developments.
Threshold Expectations:
In order to pass Assessment 2 you will need to:
Identify, formulate and justify adequately, the constituent elements of your marketing plan and propose acceptable strategic recommendations to take the organisation forward.
Apply an in-depth knowledge of marketing theories to evaluate, to an acceptable level, alternative solutions in solving problems.
Satisfactorily adapt your strategy, introducing and involving high level activities relating to data collection, analyses, synthesis, and reporting for complex purpose
 
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