*Hochi = coffee shop in Vietnam
This is Business Management Internal Assessment for Higher Level in IB Program

My old research question: “To what extent does a cup of coffee describe the service of Hochis coffee shop if coffee becomes an exchange currency?”, which means suggesting a new marketing method for Hochi (customers bring 100g cf to exchange for a service of the shop) and through the process (SWOT, market awareness, analyze) and evaluate the effectiveness ( from the owner ), I will make a conclusion whether this method is appropriate. 

However the RQ and the work are confusing and I’ve to change the research question and do the analysis again, still have to use the application of old appendices because Higher Level requires primary research. Throughout the old work, the exchange method is 100% inappropriate. 
I will link the sample and requirements for the structure below, the work should not exceed 2,000 words.
For the final IA, you must combine a minimum of 5 theories, tools, and techniques

example: SWOT + decision tree
Tools: 
Fishbone 
Decision Tree 
Force Field 
Gantt Chart … Chapter 1.7
Techniques: 
STEEPLE 
Anything in Finance 
Org Structure 
SWOT 
ANSOFF 
Life Cycle
Theory: 
CSR 
Motivation 
Leadership
Culture 
4Ps

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