Answer the following question using the information in the articles below. Highlight the unique characteristics of sports fans as consumers and identify and discuss the implications for sports marketing (2,000 words). As a final personal statement (500 words) comment on yourself as a consumer of one particular sport. Biscaia, R., Correia, A., Ross, S., Rosado, A., & Maroco, J. (2013). Spectator-Based Brand Equity in Professional Soccer. Sport Marketing Quarterly, 22(1), 20-32. Dionísio, P. Leal, C. and Moutinho, L. (2008). Fandom affiliation and tribal behaviour: a sports marketing application. Qualitative Market Research
An International Journal, Vol. 11 Iss: 1, pp.17 – 39: Stewart, B., Smith, A., & Nicholson, M. (2003). Sport Consumer Typologies: A Critical Review. Sport Marketing Quarterly, 12(4), 206-216.
“WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH Essayfount.com AND GET AN AMAZING DISCOUNT”
The post Unique characteristics of sports fans appeared first on essayfount.
What Students Are Saying About Us.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."