Answer the following question using the information in the articles below. Highlight the unique characteristics of sports fans as consumers and identify and discuss the implications for sports marketing (2,000 words). As a final personal statement (500 words) comment on yourself as a consumer of one particular sport. Biscaia, R., Correia, A., Ross, S., Rosado, A., & Maroco, J. (2013). Spectator-Based Brand Equity in Professional Soccer. Sport Marketing Quarterly, 22(1), 20-32. Dionísio, P. Leal, C. and Moutinho, L. (2008). Fandom affiliation and tribal behaviour: a sports marketing application. Qualitative Market Research
An International Journal, Vol. 11 Iss: 1, pp.17 – 39: Stewart, B., Smith, A., & Nicholson, M. (2003). Sport Consumer Typologies: A Critical Review. Sport Marketing Quarterly, 12(4), 206-216.
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