Overview: Every company operates in a macroenvironment where external forces shape the opportunities and threats for the organization. Even dominant organizations are vulnerable to external forces that are out of their control. The macro-environmental forces include: • Demographic • Economic • Natural • Technological • Political • Cultural Instructions: This assignment is centered on looking at iconic brands and explaining how external forces impact these brands. Here are the details of the project: 1. Select 3 brands from the following list: • Apple • Amazon • Facebook • Netflix • DoorDash • Target • Coca-Cola • Microsoft • Tesla • Nike 2. Create a PowerPoint slide for each of the brands you selected (1 slide for each brand) describing how these external forces can potentially impact the brand. © 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED Can any of the forces have a positive impact on each of the brands (think of how the pandemic has positively impacted GrubHub!)? Key elements of the presentation will include: • PowerPoint deck with three (3) slides – One (1) slide for each brand you select from the list above. • Full-screen images – Each slide should have an image that fills the page edge-to-edge and captures the theme/content. Please limit the superimposed text to no more than eight (8) words per slide. • Include a full set of supporting notes in the Notes section of each slide. This is where you will support your thoughts and ideas by using specific statistics, data, and supporting information. • Please refer to the “Readings and Resources” section of the class for a full video on how to add notes to your PowerPoint presentation. Requirements: • The PowerPoint should be 3 slides excluding a Reference Page. • Complete, supporting notes representing each slide. • Include full-screen images for each slide. • Be sure to include your name and email on the bottom of each slide. • Include at least one resource referring to specific data/information. • Proper college-level grammar is required. APA format, including any in-text citations.
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