Value Chain Design

After reading chapter 6 of the textbook ( Collier, D. A, & Evans, J. R. (2021). Operations and supply chain management (2nd ed.) and the case, Bookmaster: Value Chain Design, answer the following Case Questions for Discussion from chapter 6:

1. 1. Draw the bricks and mortar process stages of the value chain by which hard copy books are created, produced, distributed, and sold in retail stores. How does each player in the value chain make money?
      (Hint: You can use the exhibits in previous chapters, such as Exhibit 1.4, to help you identify major stages in the value chain. The value chain begins with suppliers.)
   2. Draw the process stages for creating and downloading an e-book today. How does each player in this new electronic/digital value chain make money?
   3. Compare and contrast value chain design and structure in the previous two questions from customer and management viewpoints. What are the advantages and disadvantages to each value chain design?
   4. What is the role of operations in each of these value chain designs and structures?

Your answer should be at least 75 words per question, in MS Word format. For questions requiring drawing, use the Shapes command in MS Word.

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