This is a group Assignment for a case study. The company we are doing this case study on is: https://en.wikipedia.org/wiki/WaterHealth_International My part of the assignment i MUST cover: • Identify and compare relevant market trends and analyse the implications of market and environmental trends (in that industry. Apply theory and preferably academic work) • Apply the 4 P’s strategies and explain feasibility ensuring consistency with analysis of the market as well as providing recommendation for strategy (theory on 4Ps first, latest developments of it and apply to the firm). marking criteria and full assessment brief is included in the attachments. All reading materials for the subject is also attached for you.
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