For this Assignment,you will continue to act as the director of marketing for a company and willprovide an analysis of how you would promote your products and/or services to aspecific demographic targeted market using social media marketing strategies.This analysis will be divided into three separate presentations. Last week, yousubmitted the first presentation on incorporating the consumer. This week, youwill create and submit a presentation on incorporating product and serviceinnovation. In Week 3, you will submit a third presentation on incorporatingmarketing in the technological era.
With those thoughtsin mind, continue using the particular industry and specific target market thatyou selected in Week 1. Using that information, you will continue to analyzethe use of social media marketing strategies to reach that target market andinfluence buyer behavior. To showcase your analysis, you will create aPowerPoint slide presentation, along with a written script (in the Notessection of the PowerPoint) that you would use to give yourpresentation. As you develop your presentation, be sure to includespecific examples where applicable, as well as relevant citations from theLearning Resources (SEE BELOW), the Walden Library, and/or other appropriateacademic sources.
To prepare for thisAssignment:
- Use Week 2 Assignment Template.
Submit your presentation andaccompanying script in the Notes section of each slide. Be sure to fullyaddress the following in approximately 4 slides, excluding references and title page:
Incorporating Productand Service Innovation
- Analyze how marketing strategy development is shaped by influencers.
- Examine how the industry and the competition can be influenced by social media. Be specific, including what factors are most conducive to influencing.
- To support your assertions, do some research and locate at least two examples of innovative and creative social media influence practices. For each example, do the following:
- Describe the organization (including what type of company it is, what sector/industry it is in, et cetera).
- Provide specific examples of how the organization employs (or employed) creativity and innovation through the use of social media influence in its business practices.
Refer to the Week 2Assignment Rubric for specific grading elements and criteria.
LEARNING RESOURCES
16Types of Customer Needs (and How to Solve for Them) (hubspot.com)
Reimaginingconsumer-goods innovation for the next normal | McKinsey
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
