Week 5 SWOT Analysis

New venture opportunity and SWOT analysis paper

As we are studying SWOT analysis in detail, you will invent a new venture company for your week five paper.

Here are the dos and don’ts of this assignment:

• Don’t use a business created in a previous class
• Don’t use any real company
• Do make up the business, the location, the client base, and the product or service
• Do review a real company’s website for ideas, but the basis of this paper should be your own original ideas

Your introduction should include a description of your company and any details that are important to the reader.  The description of your company should be approximately 1/2 page long and include a summary of the business.  The other details can be discussed when you are reviewing each of the SWOT elements.  The final objective of this paper is to prepare a SWOT analysis of your new venture company.

After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis.  Make sure you have included the actual SWOT analysis quad chart listing the strengths, weaknesses, threats, and opportunities.  You can use your own chart, but your paper should include a simple SWOT chart with the four segments. 

Use Figures 5.2 & 5.3 in the textbook to assist with your chart.

Finally, discuss each segment thoroughly and explain what you have learned from performing your analysis.

1. A description of your new venture (have a clear introduction).
2. Include a SWOT analysis quad chart with the four basic quadrants embedded in your paper.
3. A thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats.
4. Monetary information.  You can’t evaluate a new start up without considering the costs associated with it.   For example, you have to purchase equipment (computers, desks, storage, furniture, etc.) and/or perhaps rent space (or buy space).   What is the monthly rent or mortgage payment and how easily will that be earned each month?   Include all other costs also (payroll, supplies, advertising, etc.). Where will the startup money come from?
5. An evaluation – based on what you have learned, will you continue your business venture?

If you are unable to see the video, here is the direct URL:  https://www.youtube.com/watch?v=qmgF0rqWpAw

FORMAT INSTRUCTIONS

You are to support your ideas, arguments and opinions with independent research utilizing at least three (3) supporting references or sources (No Wikipedia or Investopedia).
NOTE: Only one of your references may be a webpage and NO unknown, or anonymous sources.

Format your work in accordance with 7th edition APA formatting which includes:

• A Title Page (No running head)
  • Title
  • Author name
  • Institution affiliation
  • Course number/name
  • Instructor name
  • Due date
  • Page number (top right header)
• An Abstract with 150-250 words & 3-5 Keywords
• A minimum of 3 FULL pages of written content, Times New Roman, 12 font, 1" margins, left justified, and 
• A Reference page

Your Title page, Abstract, and Reference pages do not count towards the 3 full pages of content

NOTE: While this is a management course, it is expected you will adhere to academic standards of writing which include spelling, grammar, and punctuation. 

SUBMISSION INSTRUCTIONS

You are to submit your work as an MS WORD ATTACHMENT titled with your last name-assignment name (IE: Hooper-Week 5 Paper).  No jpg, bmp, or PP.

Reminder: Late submissions will receive a 10% flat penalty. Assignments submitted after the 7th day without an approved extension will receive a zero.

Approved Extensions:  Extensions will only be consider if requested prior to the published submission date.  If you request an extension on the final day of submission, a DRAFT copy of your paper must be included. 

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