Taglines (called endlines, signatures, or payoffs, in some countries) work by developing associations in the consumers minds that make a brand memorable and well-positioned.
What are the five guidelines for successful taglines? Give examples of taglines that illustrate these guidelines.
Brainstorm a tagline for the new product, VibeAwake, as described (emailed document). Discuss why you think your tagline is a good one. In what ways will the tagline make this product (brand) memorable in a positive way?
In what way do taglines have a role in facilitating Diffusion of Innovation?
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