What steps should management take to better prepare the firm, managers, and employees to internationalize? Explain each.
Using the case at the end of Chapter 13, answer the questions below.

First Topic: What steps should management take to better prepare the firm, managers, and employees to internationalize? Explain each.

Second Topic: ABD undertook the key tasks process in global market opportunity assessment. Evaluate how well or poorly ABD accomplished each task.

Third Topic: As a member of ABD’s management team, what countries would you recommend targeting first? Justify each recommendation.

Fourth Topic: How should ABD estimate sales potential for Europe and other affluent economies? Justify your answer.

Fifth Topic: What organizational structure should ABD now employ with its commitment to international business? Justify your answer.

Sixth Topic: Considering the balance between global integration and local responsiveness, what strategy should ABD select? Justify your answer.

Your assignment should be typed and double-spaced with 1″ margins on all sides and must be a .doc or .docx Word document submitted as an attachment. Use a 12 pt. Times New Roman font. DO NOT copy the assignment into the blackboard submission window. Include a page header (also known as the “running head”) at the top of every page. To create a page header/running head, insert page numbers flush right. Then, type the title of your paper in the header flush left using all capital letters. The running head is a shortened version of your paper’s title and cannot exceed 50 characters including spacing and punctuation

Must use this template:


 

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The post What steps should management take to better prepare the firm, managers, and employees to internationalize? Explain each. Using the case at the end of Chapter 13, answer the questions below. appeared first on My Nursing Paper.


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