Within the domain of logistics management, the customer service concept implies that firms should: Student Response Value Correct Answer Feedback A. set customer service levels and logistic costs simultaneously in order to achieve strategic goals. 100% B. maximize customer service levels, then make the necessary logistics decisions.0% You do not need to maximize customer service levels first; however you need to make sure that the customers are satisfied and that logistical costs are as low as possible to achieve the desired level of customer service. It is best to make logistical cost decisions and customer service decisions simultaneously in order to achieve a happy balance between cost and service. C. establish logistics costs and let customer service follow.0% D. minimize customer service levels, then make the necessary logistics decisions. 0% E. automate customer service.0% General Feedback:Text page 429 A) This doesn’t make sense; some services cannot be automated. B) Customer service is the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. The ultimate goal is to achieve customer
6. Karl Zimmerman imports furniture from Germany-some antiques but mostly new pieces made and painted in the Black Forest. To keep costs down, he has arranged to ship the furniture only when there is enough to fill a 40-foot container. The container moves through Germany by truck, river barge, and train before being loaded on a container ship. When the ship docks in the U.S., the container is loaded onto a train and then a truck for delivery to Zimmerman’s shop. Zimmerman’s method of bringing goods to the U.S. is called: Student Response Value Correct Answer FeedbackA. international marketing.0% B. intermodal communication.0% C. international trading alliances.0% D. strategic channel alliances.0% E. intermodal transportation. 100% General Feedback:Text page 433:A. Strategic channel alliances involve using one firm’s marketing channel to sell another firm’s products. B. Created term. C. Created term. D. Correct! Intermodal transportation involves combining different transportation modes in order to get a product to the market. The product in this example travels on truck, river barge, train, and ship. E. Distracter. Score:1/1 7.
MGM is a company that makes and distributes movies and television shows, but some say the company’s real value lies in its library of over 4,100 films, on which it currently collects licensing fees. Concerning future growth for the
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