Assessment 2:
Critique ReportThis assessment requires you to write a critical report or essay on a referred article of which has been discussed in the module. Write a critical analysis of Adidass Own the Game strategic objectives 2020-2025.
The assignment considers Adidass Own the Game Strategy setting out other companys objectives 2020-2025. Below are a number of resources to help you prepare for the assignment. Approx. 1900 – 2500 Words)
The Assignment Task is:Write a critical analysis of Adidass Own the Game Strategic Objectives 2020-2025. What lessons can you take from its approach which will be of benefit to your organisation, company or business?
It is important to ensure that your work considers the theoretical and conceptual underpinning of the assignment and that it is rooted in relevant research literature
Your work must be analytical rather than descriptive. This means that it is much more than a precise or summary of Adidass strategy, but rather an analysis of what the strategy is and how it is related to any of the theoretical models that you have covered in this module or elsewhere on the course.
A good assignment will make a link between both the theoretical and conceptual ideas underpinning Adidass strategic intent and ways in which elements of it can be applied to your organisation, company or business.
It is important to have a good conclusion which synthesises the main points and findings from your study alongside recommendations for further research
A full and relevant bibliography should be included
.https://www.ijbmer.com/docs/volumes/vol6issue3/ijbmer2015060302.pdf
https://www.adidas-group.com/en/strategy/summary/
https://www.researchgate.net/publication/281740663_ADIDAS_GROUP_Strategy_Analysis
https://www.adidas-group.com/en/strategy/summary/
https://www.adidas-group.com/en/media/news-archive/press-releases/2021/adidas-presentsgrowth-strategy-own-the-game-until-2025/
https://www.adidas-group.com/en/about/strategy-overview
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