Review the following journal article:
C. Kimble. (2015). Business Models for E-Health: Evidence From Ten Case Studies. Global Business and Organizational Excellence, 34(4), pp. 18-30. DOI:10.1002/joe.21611.
Consider the following Scenario:
You are manager of the innovation team at Heartland Hospital. You were tasked recently by the Vice President of Operations, to investigate trending business models. These ideas must be appropriate for the targeted consumer base, should be relatively easy to adopt, and should align ideally with company mission and vision statements to advance both medical research and consumer health.
After reviewing this week’s journal article, assume the role of the manager and write a Memo to the vice President of Operations:
Select three ideas that may be a good fit if implemented or launched similarly from a local healthcare facility.
Conduct additional research for each idea selected.
Explain why you chose the selection, how consumers in your area may benefit, and explain how the organization could embrace and further develop these new opportunities.
For this assignment, please compose a professionally formatted memo, 1 page paper (approximately 600 to 900 words).
Include at least 3 peer reviewed articles to support your paper.
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