In this assignment, you are required to analyse Case 13 in the textbook: “Zappos: Delivering Happiness” and answer ALL three questions below. Please craft your answers in a concise, straightforward manner. Your entire assignment should not be longer than 2 pages (1.5 line spacing, 1 inch margin, 12-pt Times New Roman font) for all three questions.Note that the case materials documented in the textbook should provide you sufficient background information to evaluate the focal companyWhat are the competitive advantages of Zappos? And what are the resources and capabilities that contribute to its competitive advantages? Do you think that the success of Zappos is sustainable? Why or why not? Please provide reasons to justify your response In order to sustain growth and profitability in the future, what key strategic actions should Zappos take? (Note: strategic actions could be related to business processes, employee management, marketing activities, and partnership management.)
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