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- Design and conduct first-hand market research which is tailored to her specific marketing needs (primary research). Much more costly to implement but much more exacting to Vanessa’s brand expansion.
- Purchase or license existing research that is available from government agencies, trade associations, and marketing research firms that sell research reports (secondary research). Less specific but much less costly.
- What are a few examples and pros and cons of primary and secondary research?
- Which research would you advise Vanessa utilize to support her market expansion?
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