- Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
- Suggest one strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one benefit of portfolio analysis and providing two examples that display differential advantages.
- Discuss the impact of possible economic decline on product-market expansion and how it can affect business planning based on global operating environment.
- Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s)/service(s) that they provide.
- Use 3–4 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
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Propose product development strategies for a health care organization that impact the marketing mix, the use of technology, and marketing research.
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