Prompt: Before completing this activity, review Chapters 14 and 15 of your textbook. In this scenario, imagine that you are a financial analyst at Southwest Airlines, and one of your peers from a non-financial department is confused about why capital structure is important. You have been asked to explain the topic in terms that are not too technical. In an email memo to your peer, address the critical elements below.
Specifically, the following critical elements must be addressed:
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Explain the meaning of capital structure, cost of capital, and weighted average cost of capital (WACC).
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Describe how capital structure and cost of capital affect the way that a company is valued by investors.
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Utilize vocabulary and explanations suitable for a non-expert in finance to understand the communication.
Rubric
Guidelines for Submission: Your journal assignment must be 56 paragraphs in length and must address all of the critical elements. Your assignment should use
at least two sources cited in APA format. Consider utilizing required readings, as well as recent news articles.
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