Question 1: Comment on Amazon’s approach to International Business Strategy
by evaluating its structure, resources and culture. (100%) Question 2: With regards to its E-commerce business since 1994, how well has Amazon responded to macro (PESTEL) and micro (Internal control) environment factors and managed its value chain? (60%) Provide a critical analysis of its strategic approach to growth. (40%) Note: 1) This is preparation for a 2 hours open notes exam, based on case study (in attached) “Amazon.com’s Business Model and its Evolution.” 2) Lecture’s note attached, and he encouraged diagrams such as matrix (Ansoff, barett and ghoshal, etc) 3) Additional reading material (included in attached) HBR Amazon.com 2016
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