Part 1: -Background (company)–>Mission – PEST–>SWOT – Competitors–>Market share – Current Strategy Part 2: – Segments, Target, Positioning (S.T.P) – From SWOT–>New products development strategy – Objective: market share from 10%–> 13% – From survey–>New Strategy (4Ps) –> Product Strategy –> Promotions Strategy *Refferences: 10 or more.
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