APA guidelines must be followed. At least 2 references are required.
Components of the Marketing Plan for youth sports teams.
Plan Component
Component Summary
Highlights
Executive Summary (p. 49)
One- to two-page synopsis of the entire marketing plan
1. Stress key points
2. Include one to three key points that make the company unique
Environmental Analysis (Ch. 3)
Information about the company’s current situation with respect to the marketing environment
1. Assessment of marketing environment factors
2. Assessment of target market(s) 3. Assessment of current marketing objectives and performance
SWOT Analysis
(pp. 37 – 38)
Assessment of the organization’s strengths, weaknesses, opportunities, and threats
1. Strengths of the company
2. Weaknesses of the company
3. Opportunities in the environment and industry
4. Threats in the environment and industry
Marketing Objectives
( p. 40)
Specification of the company’s marketing objectives
1. Qualitative measures of what is to be accomplished
2. Quantitative measures of what is to be accomplished
What is the organization going to accomplish through marketing activities (Pride & Ferrell, 2016, p. 40)?
Marketing Strategies(p. 40)
Outline of how the company will achieve its objectives
1. Target market(s)
2. Marketing mix
Marketing Implementation
Outline of how the company will implement its marketing strategies
1. Marketing organization
2. Activities and responsibilities
3. Implementation timetable
Performance Evaluation
Explanation of how the company will evaluate the performance of the implemented plan
1. Performance standards
2. Financial controls
3. Monitoring procedures (audits)
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