Experimental Exercise:
Without energy companies, the world would lack health care, farm equipment, automobiles, indoor plumbing, and computers. Despite the many ways in which energy businesses improve the quality of life for the world’s nearly 7 billion people, ad agencies face enormous challenges planning campaigns for energy firms. Analyze a current advertising for a global energy company and explain how current and past events in the company’s political, social, and competitive surroundings have shaped the campaign’s message and visuals.
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