An agribusinessmanager must plan for the future. Themanager must do the things that will put his or her business in the bestpossible position in relation to the future so that the business can fully meetthe needs of its customers and maximize its long-term profits. To besuccessful, a manager must understand the important role that marketing playsin the success of a free market economy and how this has changed in recentyears. Also, managing the marketing function is an essential part of whatmanagers do. Understanding how marketinghelps the organization realize its objectives allows managers to do a betterjob of carrying out their planning function. This knowledge allows them to develop more effective marketing mixes(product, price, place, and promotion) and business plan.
Due Date: online Jan 26, 2022
1. Define the four management functions.Which function is most directly associated with marketing and why? (Hint: Question 1 relates to both Chapters 2 and 4. Before you answer this question, read thechapters, which contain the information you need to answer the question correctly.Also, please write with a topic sentence or a point of view).
2. Define the marketing approach.Discuss its relevance to the agri-food system. ((Hint: Question 2 relates to both Chapters 3. Before you answer this question, read thechapter, which contains the information you need to answer the question correctly.Also, please write with a topic sentence or a point of view).
3. What does it mean when we saymarketing adds utility to products? ((Hint: Question 2 relates to both Chapters 3. Before you answer this question, read thechapter, which contains the information you need to answer the question correctly.Also, please write with a topic sentence or a point of view. In your answer,include define each utility concept in the text and provide example of each).
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