Demonstrate anunderstanding of concepts by analyzing and applying information. Do not just report on what you read or your
experience/opinion. No more than 10% of the response can be direct quotes.
Respond tothe following in a minimum of 250 words:
- Consider a product you are familiar with.
- Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Usetextbook, at minimum as citation and reference for initial and reply postings.Use headings.
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