Brand Identity Rationale

Agency Name:  Together We Stand PR

Instagram: @tws_pr

      www.instagram.com/tws_pr/     

Facebook: Together We Stand

      www.facebook.com/TWSPRAGENCY

WordPress: Together We Stand PR

        www.twspr.wordpress.com

Agency Overview:

We chose to create our agency in the non-profit sector because we both feel strongly about helping where we can.  We always champion the underdog and would like to use our skills to help causes that we believe in.  We are also attracted to this area of public relations because it requires creativity; non-profits dont usually have a big budget to work with, so we will have to think outside of the usual PR toolbox.  

We chose to name the agency Together We Stand (TWS) because it represents what we want to see in the world: people standing together for the betterment of all.  From a marketing standpoint, it creates a great visual message, and the ability to shorten it to the initials will allow us to create easy to remember, cohesive social media and website names.  Our Instagram, Facebook and WordPress site will all utilize a form of TWSPR.  

A major challenge for non-profits is a limited budget for public relations.  We will work to create affordable options for our clients that wont sacrifice quality.  One way that we hope to be unique is to use the relationships that we create in the non-profit community to link similar non-profit groups to allow sharing of ideas and resources.  For example, if two groups have a similar desired outcome, it may benefit them to team up together on a campaign to share their limited resources in a way that will further the mission of both organizations TWS will help to facilitate the creation of that working relationship.  

SWOT Analysis:

Together We Stand will have an active Instagram, Facebook and website.  

TWS will have a strong clientele base of new startup non-profit groups.  The Covid-19 pandemic has brought to light the many inequalities that exist in our society today, and has spurred a new segment of non-profit groups that are fighting for social change to make the world a better place for all.  One weakness that we may have will be in measuring success.  Its difficult to measure social change; fundraising dollars and likes on a social media post dont necessarily equal results.  

An opportunity for TWS will be to help cultivate and disseminate feel good stories.  In a time when more and more Americans are feeling overworked and overwhelmed, people crave good news.  We will have the opportunity to tell our clients stories, sharing the good deeds that they do for others through social media.  

As a new PR agency, our main threat will come from other established agencies specializing in non-profit PR.  Many of our competitors have a single defined mission, from storytelling (Momentum, Heard & Good Amplified), to budget concerns (Shoestring), to social justice (Wakeman), whereas TWS PR will try to incorporate all three missions into one.  

Overall, we believe that TWS PR will be successful in the non-profit sector due to our mission diversification and ability to create alliances between organizations.  

Competitors:

Momentum Communications Group: https://www.momentum-cg.com/

Heard Strategy & Storytelling: https://www.heardstrategy.com/nonprofits 

The Shoestring Agency: https://shoestring.agency/

The Wakeman Agency: https://www.thewakemanagency.com/ 

Good Amplified: https://www.goodamplified.com/