Use PDF attached as one reference- since that is the book we ae utilizing for class. Below is the case study from the book. Use three more sources.
Burger King HackYou are a corporate communication specialist at Burger King with responsibility forsocial media efforts. On a Monday at 11:00 a.m. you notice a problem with thecompanys Twitter account. The Burger King logo has been replaced by theMcDonalds logo. There is a tweet that claims Burger King has been sold toMcDonalds. A number of rather obscene and offensive tweets then appear under@BurgerKing. They are clearly not the type of messages you want associated with yourbrand. You realize your Twitter account has been hacked.
1. Is this a crisis or a paracrisis? What leads you to that conclusion?
2. What would you do next to try to prevent reputational damage from this hack?
3. Who would you need to contact to complete the actions you identified in youranswer to Question 2?
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