case study presents interesting challenges to any company. Do you simply stick to what you do best and what you have developed certain competencies in, or do you always try to expand, grow, and mature into different business models and delivery systems.
Provide two documents in this assignment
1. You are the CEO of ADVAARK. Please carefully craft a strategy document that outlines the overall business strategy of ADVAARK and how you are going to continue to grow. The form can be a general memo to all employees. Utilize elements of the case study and make a statement to all your employees.
2. You are CEO of ADVAARK. Please write an email to GLOBALBEV detailing you are either going to take their account, or you are not going to take the account. Clearly you have to articulate regardless of the decision you make.
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