Any company needs a plan. A plan is like a map – It shows you where you want to go and helps you make sure you are heading in the right direction. In terms of marketing planning, you have to look to the future and know where you want your company to be.
Portfolio Goal:
Create a fictional company and mission statement.
Portfolio Details
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Conduct an Internet search to explore the mission statements of 2 companies you are familiar with
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Think about your interests and create a fictional company based on something you are interested in.
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Draft a mission statement for your new company. To help you create a mission statement, answer the following questions:
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What is the purpose of your company?
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What do you want your company to achieve ?
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