The Case Assignment for this course will be a 5-8 page essay(including cover page and references) that provides well thoughtresponses to the following questions about the impact of UnitedStates mass media market on the shaping and forming the opinions,values and behaviors of the general population:1) Does the phenomenon of media convergence improve or degradesocial life and psychological well being in the United States? Are thereenough role models currently on TV shows, Cable TV or onlinestreaming (i.e. Netflix) shows to help us improve interpersonalrelations? Why or why not?2) Does the current nature of newspapers adequately prepare us to siftthrough various types of information in order for us to make informeddecisions for our community (ex. voting politicians into office, votingon public policies) and for ourselves?3) How can the popular music industry improve personal behaviors,social attitudes and political discourse in the United States?DETAILS:Your paper should be written in 12-point font and double spaced.The Case Study should be 5-8 pages total, including your referencepage and your cover page. Abstracts are not required.Your Case Assignment is not an opinion paper, therefore pleaseinclude research that supports your ideas and any assertions youmake. Consider our course readings and discussions to-date, andhow they might apply to the topic.If material is copied verbatim from external sources, it must be notedand properly cited 1 / 2Use APA formatting for all references and in-text citations. Forassistance on this formatting
Crash Course (2018). Media Ownership: Crash Course Media Literacy #8 [Video file]. Retrieved from https://www.youtube.com/watch?v=DvSTlxJsKzE (11:59)
Lipkin, M. (2018). 4 essential skills for media literacy. Renaissance. Retrieved from https://www.renaissance.com/2018/07/26/blog-4-essential-skills-media-literacy/
Spizzastory (2018). Media Convergence Explained [Video file]. Retrieved from https://www.youtube.com/watch?v=HV6rp7RCZw8&t=80s (3:02)
Petranov, D., Hossov, M., & Velick, P. (2017). Current development trends of media literacy in European union countries. Communication Today, 8(1), 52-65. Retrieved from Proquest One Academic from the Touro Library
Vaiciuniene, V. & Mazeikiene, V. (2016). Media literacy and information literacy: Conceptual convergence into a composite notion of mil. Societal Studies Research Journal, 8(1). Retrieved from https://www3.mruni.eu/ojs/societal-studies/article/view/4518/4193
Crash Course (2018) Media Skills: Crash Course Media Literacy #11 [Video file]. Retrieved from https://www.youtube.com/watch?v=Be-A-sCIMpg (11:02)
Burkhalter, J. N., Carolyn, F. C., Thornton, C. G., & Donthu, N. (2017). Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic. Journal of Brand Management, 24(2), 140-160. Retrieved from Proquest One Academic from the Touro Library
Rasmussen, E. E., & Densley, R. L. (2017). Girl in a country song: Gender roles and objectification of women in popular country music across 1990 to 2014. Sex Roles, 76(3-4), 188-201. Retrieved from Proquest One Academic from the Touro Library
Sullivan, R. (2019, November). Scientists discover pop music’s secrets to making you feel good. CNN health. Retrieved from https://www.cnn.com/2019/11/07/health/pop-music-enjoyment-uncertainty-surprise-scli-intl-scn/index.html
Videos:
JT Curtis Music. (2020, May 9). History of rock & roll – The 1950s (Special edition) [Video]. YouTube. https://www.youtube.com/watch?v=c00_2wAuL7Q (34:41)
The Economist. (2016). The music industry and the digital revolution. [Video File]. Retrieved from https://www.youtube.com/watch?v=aqz3DaisBz8 (18:21)
Behind the news (2018). Media Literacy: Fact & Fiction in the Media – Behind the News [Video file]. https://www.youtube.com/watch?v=AkWcmv2koUg (3:54)
Crash Course (2018) Media Skills: Crash Course Media Literacy #11 [Video file]. Retrieved from https://www.youtube.com/watch?v=Be-A-sCIMpg (11:02)
Ericsson (2016). What Do Consumers Really Think of TV Today? [Video file]. Retrieved from https://www.youtube.com/watch?v=e4qaVEyhKdw (5:07)
Gila, C. Z. & Romi, S. (2018). Viewing habits and identification with television characters among at-risk and normative children and adolescents. International Journal of Child, Youth & Family Studies, 9(3), 47-67. Retrieved from Proquest One Academic from the Touro Library
Wolf, J. (2021, October 26). TV shows with diverse writers rooms, casts resonated with pandemic audiences. UCLA Newsroom. https://newsroom.ucla.edu/releases/hollywood-diversity-report-tv-diverse-casts-pandemic-audiences
Stewart, S. (2019, Sept. 14). Our truest loves: On poetry and parasocial relationships. Los Angeles Review of Books. https://lareviewofbooks.org/article/our-truest-loves-on-poetry-and-parasocial-relationships/
Last Week Tonight (2014) Native Advertising: Last Week Tonight with John Oliver (HBO) [Video file]. Retrieved from https://www.youtube.com/watch?v=E_F5GxCwizc (11:22)
Aydemir, E. (2017). Use of Hollywood as a Soft Power Tool in Foreign Policy Strategy of the United States of America. International Journal of Humanities and Social Science Invention, 6 (11), 79-83. Retrieved from http://www.ijhssi.org/papers/v6(11)/Version-2/N0611027983.pdf
Losing local newspapers leaves many communities in the dark. (2019). CBS News. Retrieved from https://www.cbsnews.com/news/decline-of-newspapers-leaves-many-communities-in-the-dark/
Gringas, R. (2018). News Then, News Now: Journalism in a Digital Age. The Medium. Retrieved from https://medium.com/@richardgingras/news-then-news-now-journalism-in-a-digital-age-5fefd9ccd574
Last Week Tonight (2016). Journalism: Last Week Tonight with John Oliver (HBO) [Video file]. Retrieved from https://www.youtube.com/watch?v=bq2_wSsDwkQ&t=840s (19:22)
Godfrey, E. (2021, October 5). What we lost when Gannett came to town. The Atlantic. https://www.theatlantic.com/politics/archive/2021/10/gannett-local-newspaper-hawk-eye-iowa/619847/?utm_source=facebook&utm_campaign=the-atlantic-fb-test-1431-3-&utm_content=edit-promo&utm_medium=social&fbclid=IwAR1hh141ea7A0vhUNPUFj2Z3tdblwr58Yy2M3CUGiSdao_25XcwE90mN_FE
Yang, H., & Wang, Y. (2017). THE INFLUENCE OF U.S. MEDIA AND COUNTRY IMAGE ON CHINESE HIGH SCHOOL: STUDENTS’ ATTITUDES TOWARD AND INTENT OF STUDYING IN THE U.S.A. Journal of China Marketing, 6(2), 145-182. Retrieved from Proquest Central from the Touro Library
Zalika, K. K., & vab, I. (2017). Using movies in family medicine teaching: A reference to EURACT educational agenda. Zdravstveno Varstvo, 56(2), 99-106. Retrieved from Proquest Central from the Touro Library
Chavadi, C. A., Menon, S. R., & Sirothiya, M. (2019). Modelling the effects of brand placements in movies: An investigative study of event type and placement type. Vision, 23(1), 31-43. Retrieved from Sage Psychology Subject Collection from the Touro Library
Optional Materials
TED (2013). How movies teach manhood | Colin Stokes [Video file]. https://www.youtube.com/watch?v=ueOqYebVhtc (12:56)v
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