Read the case, “Jollibee Food Corp. International Expansion” Download “Jollibee Food Corp. International Expansion”and refer to research databases for important data to have a meaningful analysis of the case.
After reading the case, answer the following questions:
1. How is Jollibee able to build its dominant position in the fast food business in the Philippines? What sources of competitive advantage it was able to develop against McDonald’s in its home market?
2. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement his priorities?
3. As Noli Tingson, how would you deal with the three options described at the end of the case? How would you implement your decisions?
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