Case Study on p74
Case study file in the attachment
Generate a professional memo on no more than 3 pages that answers these questions for reference and with actionable specificity based on your analysis, for corporate.
Q1 – Identify all the stakeholders in this ecosystem and their individual goals
Q2 – biz opportunities Murray sees, bolder biz & non-biz opportunities you see; reference concepts from the text & other sources as applicable
Q3 – Propose a potential solution to the problems in this ecosystem. In your proposal, be
sure to address the following questions:
a. What would motivate to adopt your solution?
b. Who would cover the costs of your solution?
c. What role would GL play?
+ list pros and cons for each of your proposed opportunities for Q2, quantitatively where practicable
+ for each of your proposed opportunities, map to the stakeholders list from Q1 with who you believe will be supportive, resistant or indifferent and how you can win them over
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