Read the Umbrella wars case study in chapter 13 the book is attach. Use the book attach as a source and one other referring back to the case study
In a comprehensive manner address these 4 questions
1. Explain the rationale to enter a mature market with a successful and established brand, the GustBuster.
2. This case raises important policy issues regarding how countries encourage employment and new
business start-ups. Senz has decided to manufacture in China rather than The Netherlands. What, if
anything, can governments do to encourage manufacturing at home?
3. Should universities be encouraging students to start their own businesses or to go and work for
companies such as Shell/Unilever?
4. Was it the technology that won customers, the design or both?
All papers should be written using APA style formatting guidelines including cover pages, topic headings, references and intext citations.
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