Question 1:
Based on the background materials, explain one recent social cause that was spearheaded or triggered by a prosocial media campaign. Describe the prosocial media campaign and its ability to produce psychological, social or organizational change related to the social cause that you identified.
Cite your sources and use the proper media psychology terminology in your initial discussion posting
Question 2:
Based on the background materials, what two recommendations might you to offer an organization seeking to create a prosocial media campaign, either online, offline or both?
Cite your sources and use the proper media psychology terminology in your initial discussion posting.
Required Reading:
Sonya (2015). How teens are using social media to do good. Urban Mom. Retrieved from https://urbanmoms.ca/parenting/how-teens-are-using-social-media-to-do-good/
Ramasubbu, S. (2016). Social Media in Social Causes. Huffington Post. Retrieved from https://www.huffingtonpost.com/entry/social-media-in-social-causes_us_57e2b17ee4b05d3737be5297
Lamanna, V. (2018). Cause Marketing: Why and How to Implement Todays Biggest Marketing Trend. Siteseeker. Retrieved from https://www.site-seeker.com/cause-marketing-why-and-how-to-implement-todays-biggest-marketing-trend/
Mission (2017). Millennials prefer brands with purpose. Medium. Retrieved from https://medium.com/@MissionOslo/millennials-prefer-brands-with-purpose-73e72ec4002a
Videos:
Untold Content (2018). #DuffleShuffle Social Media Marketing for NonProfits Case Study [Video file]. Retrieved from https://www.youtube.com/watch?v=ys8uxRxpDW4 (1:22)
TEDx. (2012). Social media for social good: Gopi Kallayil at TEDxSanLuisObispo [Video File]. https://www.youtube.com/watch?v=9f_qi4VyJPA (8:31)
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