Discuss and research several concepts in airline management that American Airlines uses.
Discuss how the airline uses PESTE(political, economical, social, technological and environmental) analysis and why it is important.
How has Covid-19 affected the airline.
The importance of branding for that airline.
How your airline uses Porter’s 5 forces to achieve their goal to be successful
What type of frequent fly advantages are there
Write 8 or more pages on the airline and include an abstract which is no more than 120 words.
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