Choose either the basic 5-step consumer decision-making process model or the basic 4-step organizational buying process model. Discuss the model in terms of a specific aviation-based company. If using the consumer model, discuss how a consumer would proceed through each stage. If using the organizational buying process model, discuss the steps the firm goes through which purchasing something. In addition, discuss how social media is used or influences each step. Be sure to identify at least one social media network.
Table of Contents
Format
Limit your paper to 300 – 400 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font size, and double-spaced. Your paper must be grammatically sound and free of spelling errors.
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