***THIS ASSIGNMENT NEEDS TO BE BASED OFF OF THE TOPIC RATIONALE THAT I HAVE ATTACHED!!!!
This assignment completes the persuasive communication plan project you have been working on. The paper will consist of five sections, each separate and labeled.
INTRODUCTION. Before beginning the first labeled section, write an introductory paragraph or two that describes the nature of the paper, lets the reader know what to expect and overviews the sections to follow (i.e. an introduction to the paper). Including a cover page and a table of contents, even an executive summary, are nice touches and show an added level of professionalism even though they are not required.
SECTION 1.
Topic, Exigence, Goals . This section describes the topic of your communication plan, why it is a reasonable persuasive communication plan effort at this time (exigence), and the goals you have set for the persuasive communication plan to achieve by its completion.
SECTION 2.
Audience Segments . You may include in this section a discussion of the key dimensions of the audience that you analyzed in your Overview paper (optional). Following any material you include about the general audience and dimensions, in this section describe all of the segments of your audience that will receive specific messages in the course of your persuasive communication plan, not just the two segments you described in II.B. of your Persuasive communication plan Overview paper. Be sure to indicate the characteristics of these segments (growing out of the 8 critical dimensions) that make them useful special targets of persuasive communication plan messages.This could be done in the form of a bulleted list. (You only need to list those audience characteristics that are relevant to actual persuasive communication plan messages, not necessarily all eight critical audience dimensions.). Use sub-sections with clear labels.
SECTION 3.
Promotion . This section will describe the substance of your persuasive communication plan. Some of this is likely to include concepts developed in your message strategy presentation. The section will have three labeled subsections:
- IDENTITY (themes, symbols, motives, values), How you will get the audience to recognize your persuasive communication plan/product in a favorable way.
- CREDIBILITY (how your persuasive communication plan/product will establish
- trust in sources and messages,
- confidence in your program or product and
- identification with the audience), and
- CASE-BUILDING (the arguments, theories, and appeals you will use to create mental change in the audience and its segments sufficient to obtain your goals) [This subsection is the guts of this assignment. I suggest you organize this section of your paper into sections that discuss arguments, then theory and then appeals used for the general audience and for each major segment. See the sample cases for ideas. It is usually helpful if you refer to sample messages placed in the appendixes when discussing strategies in this section. ]
SECTION 4. Activation.
This section will describe the timing of the various events and messages you envision for the persuasive communication plan from beginning to successful conclusion. (It can take the form of a numbered (possibly dated as well) list of activities and messages.) While each event can be described briefly in just a phrase or at most a few sentences, be sure to indicate, not only what the activity is, but what method/medium will be used and what goal you have for the message/activity and the audience/ segment the activity/message is aimed at. By the end of this section of your paper, I should be convinced that your goals could be accomplished with this plan. This can be done in the form of a timeline.
SECTION 5. Tactics.
This section will provide at least two tactics that are persuasive communication pieces that will be used in the persuasive communication plan. Select three categories of tactics to complete and include in the project. Specifically, these tactics will be actually developed. Also, you will list each tactic, provide a rationale for the tacti and explain what rhetorical devices, persuasive communication concepts, models, tactics or theories apply to the tactic, as well as share how the tactic is influential to society.
Tactic Categories:
Blog Posts (provide three blogs that relate to the topic)
Social Media Posts (create four social media posts and list how and where they will be posted)
PSA Video (Create a video that is a PSA for your persuasive communication plan topic).
Persuasive photos (4 photos that can be used in persuasive communication plan literature)
Brochure
Press Release
Feature Article (write a feature article that can be used to print in a newspaper or magazine)
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