Critically Thinking about the External Business Environment

Evaluating the external environment that the company does business in is critical to the process of developing a companys strategy. When evaluating the external environment, it is important to understand key sources of power or weakness that exist. Decision models continue to impact strategy development and should continuously be evaluated, and others considered.

For your main thread, perform the following:

1. Discuss the process of evaluating the external environment.
2. Discuss a key source of power or weakness.
3. Discuss your current decision model(s) and others that are being considered.
4. Develop an Annotated Bibliography for the references used in your discussion.
5. Support all of your factual assertions with citations.

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