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- How does southwest’s marketing message perform each of the four functions of consumer attitude? Southwest marketing of business selects is a message that rewards its customers with the privilege to board first. This attitude is the Utilitarian effect that delivers a specified benefit to consumers maximizing rewards and minimizing punishments. Knowledge base attitudes in southwest marketing message perform this task by responding to customer need through questioners that form product like open sitting that allows customers to site anywhere they want on the flight. The value expressive southwest used this attitude to gain higher customer experience but first, it starts with the employee and this attitude to value its employee and treat them well allow this attitude to follow over to the customers so they will share their beliefs and concept about the flight and the brand southwest to others. Southwest’s marketing message really understands ego-defensive by its marketing on low fees and non-stop flights with premium rewards subscriptions. Are all products that have made consumers develop a positive attitude enhancing their self-image
- Southwest’s strategy and positing in the social judgment theory is to match the need of the consumers with the right products information; because in the context of the social judgment theory consumers compare incoming information about products and services through their existing attitudes. When southwest pitch an offer to customers they will compare it to other airline offers. The latitudes of acceptance and the latitudes of rejections are through reference points like great customers services, low flights, or product experience.
- What message appeal option is available to marketers desiring to impact consumers’ beliefs and evaluation is fear, humor, rationality, sex, the bandwagon is just a few. Appeal speaks to a person’s needs, wants, and interests inviting him to move on to the desired action.
- Considering Luke 17:1-2 it is a reflection to me of sin and forgiveness and temptations as the instrument used to initiate the desired result to sin. The example of an advertisement appealing that does not appear to honor God. The Duluth underwear advertisement where they had noises sniffing the underwear; which could be looked at as sexual underwear that smells good in keeping you dry but in a sitting with woman sit around watching this tv advertisement and they all got offenses about what it suggested. Sex as a Christian is to be honored “Marriage should be honored by all, and the marriage bed kept pure, for God will judge the adulterer and all the sexually immoral”. (Hebrews 13:4 NIV). This advertisement as it is does not honor God in its appeal. For “abstain from all appearance of evil (1Thessalonias 5:22 KJV) I would have suggested to the company a humorist appeal and a disclaimer for those customers who might get offed by the contents in the advertisement.
Reference
Southwest video (2022) https://learn.liberty.edu/webapps/blackboard/content/listContent.jsp?content_id=_49423673_1&course_id=_833402_1
Barry J. Babin & Eric J. Harris, Consumer Behavior 2-6(CB 8th ed 2018)https://ng.cengage.com/static/nb/ui/evo/index.html?
(Hebrews 13:4 NIV)
(1Thessalonias 5:22 KJV)
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