Discussion Question: Answer 1 of the 3 Questions

see questions below…choose ONLY 1 to write about….instructions below:

ANSWER ONLY 1 OF THE QUESTIONS BELOW; NO RESPONSE TO CLASSMATE POSTS...you must answer each part of the question chosen.

Discussion Questions

Select one of the questions below and prepare a detailed document that is minimally 5 pages long (double spaced)….can be longer

1.  Woke is a term widely used to describe social conscience.
   1. You are working for a firm that has chosen to be Woke…and as such this can be positive and or negative from a business perspective…..think of "My-Pillow" and the  negative reaction to the owners conservative views.
   2. Your President has chosen to go Woke, what steps should the marketing department take insofar as customer relations?
   3. In providing your answer, think about ways to better understand the implications of the President’s "Wokeness"
      1. What type of customer research would you undertake to determine how this will affect your customers
      2. What marketing steps would you take to make sure that a portion of your customers would not be offended
      3. Should the President/Company continue "Woke" statements

 

2. Covid has significantly changed the way business will be conducted in the future.
   4. From a marketing standpoint, answer how a company will deal with the new "environment"
   5. Take into consideration retail both brick and mortar and online; cruise ships; restaurants, etc.
   6. What and how does your company deal with customers
      4. How do you now meet customer needs…what type of research would you do to find answers

 

3. You are an entrepreneur and are in the business plan stage for your business
   7. Tell me about your product/service and the features that it will have that appeals to a Target Market
      1. Define the Target Market
      2. What needs and wants does your product/service fill
      3. Describe your strategies and tactics to reach your Target Market
      4. Differentiate your product/service from what is already in the market place
      5. Develop a SWOT analysis for your product

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