This Discussion Assignment (Module 3: Week 3) requiresthe viewing of a video from Chapter 12, Video Case 12 Amazon: Deliveringthe Earths Biggest Selection!  

Read the Amazon Video Case 12 and watch the AmazonVideo.  Create and post an initial thread that addresses the followingquestions or issues:


  • Describe how Amazons marketing strategy is impacting conventional retail stores.  What specific advantages do online merchants offer shoppers over brick-and-mortar department stores?  What advantages do conventional department stores offer over online shopping?
  • How are brick and mortar retail stores reacting to online competitors?  Provide at least 2 examples of how they are changing their marketing strategies.
  • Can an even playing field be achieved for both the local retailer and the online merchant offering the same products?  Explain and support your answer.
  • How is Amazon applying technology in order to offer new products and services?  What new capabilities, products, and services may be on Amazons roadmap in the future?
  • Plans fail for the lack of counsel, but with many advisers, they succeed (Prov. 15:22 NIV).  Explain how this applies to a follower of Christ in their routine business practices.

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