Distribution Simulation

Scenario: Your Ice Cream shop is doing great.  You are ready to take it to the next level.  Access the link below to play the ice cream Distribution Simulation.  In this simulation, you'll need to make several decisions that increase the value of your company.  After you complete the simulation, prepare a one-page paper (excluding title page and references) that addresses the questions below.

Simulation: https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/simulation-distribution/

Questions:

1. In terms of the assigned reading for this unit, describe the distribution channel you most successfully applied in your simulation.
2. By the end of the simulation, who were your channel partners and what was the function of each?

Graded Activity:

Your paper should be a minimum of 1 full page in length in addition to a title page and references.  Submit your paper to this assignment link by the end of Unit 4 as a single MS Word-formatted file.

For all activities in this course, incorporate concepts from the assigned reading to support your analysis.  To avoid issues with plagiarism, use in-text citations to distinguish between your own analysis and ideas taken from your reading.  To demonstrate your understanding of the material, paraphrase your reading rather than pasting quotes into your paper.

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