For this assignment you will perform a competitive analysis. The goal is to expand your businesses competitive advantages; the benefits that your proposed business can offer the customer that your competition cannot provide.

Please include:

  • What unique obstacles exist for your company?
  • Review your top two competitors, explain:
    • what markets or market segments the competitors serve;
    • what benefits the competitors offer;
    • why customers buy from them;
    • as much as possible about their products and/or services, pricing, and promotion.
    • Is there a service that customers want that they do not supply? 
  • How is your business going to compete with each of these companies?

This should be in a word document; At least three pages,  APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions.

Minimum 2 pages

Minimum 2 references


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