Table of Contents
Competency
In this project, you will demonstrate your mastery of the following competency:
- Evaluate how ethical and legal issues impact communication messages and goals
Scenario
You work at TalkBox, a company that develops and supports software solutions for workforce collaboration. Its vendors include a number of multinational corporations in English-speaking countries. TalkBox is considered a technology, media, and telecom (TMT) sector business; it has just completed its fifth year and is thus barely out of the startup phase. Its leaders recently realized its business practices may not be fully aligned with their ethical and legal vision, given that TalkBox had been struggling simply to succeed.
As the director of social responsibility at TalkBox, youve been asked to draft an employee handbook section that delineates ethical and legal guidelines for your company. You will create your companys guidelines, which will be reviewed by the companys legal counsel.
Directions
These guidelines will be the foundation for employee training at the monthly all-company meeting. In particular, the public relations (PR) and marketing professionals need these guidelines; however, those employees have likely had coursework in this topic. Thus, your guidelines are truly for those at the company with no background or understanding of these issues, as their main focus has been business and software technology.
To create TalkBoxs ethical and legal guidelines, you first gathered the following information about what the document should include:
- An explanation of how professional codes of ethics guide the work of communication professionals. The introductory overview paragraph of your guidelines should explain how the document is used as well as its purpose.
- An explanation of copyright law and Creative Commons licensing
- What U.S. copyright law covers
- What categories of work are excluded
- What fair use is
- The potential impact of digital modification practices on company practices
- Manipulating news photos
- Explanations of relevant aspects of defamation law
- Slander
- Libel
- A discussion about confidential versus public sources of information. Additionally, discussion of the role of transparency as it relates to this issue.
- A description of privacy laws and what employees should do to avoid violating them
- Internal and external communications
- Protecting employee and customer private information
- An explanation of the potential impact of not following the guidelines
Preview one or more of the following codes of ethics (or one in the technology sector) to consider formatting, major themes, and wording for the ethical aspect of your guidelines:
- Society of Professional Journalists (SPJ)
- Public Relations Society of America (PRSA)
- The Washington Post
- The New York Times
- International Association for Business Communicators (IABC)
- American Federation of Advertising (AFA)
- American Marketing Association (AMA)
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Guidelines
Your document should clarify TalkBoxs ethical and legal guidelines in 2 to 3 pages.
Supporting Materials
The following resource(s) may help support your work on the project:
Need help citing your sources? Use the CfA Citation Guide and Citation Maker.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
“Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!”
