- Select and upload a commercial to analyze with the TARES model.
- Post a link to the commercial.
- Identify each of the five principles of the TARES model in your commercial:
- Truthfulness of message
- Authenticity of persuader
- Respect for audience
- Equity of appeal
- Social responsibility for common good
- Then, make a statement about whether, according to the TARES model, the overall commercial is ethical in its strategies to persuade.
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