his week I would like everyone to do some research on a generation of their choice (Gen Z, Millennials, Gen X, Baby Boomers) and examine them as an audience online. This does not have to be written in essay format, rather, you can just respond to my questions one by one in complete sentences. I would like at least 3 outside sources: you may use anything from the previous modules but you must find at least one source on your own. For each of these questions, you will need to provide evidence for your response either through examples or by backing it up with your outside sources.
– Who are the most influential online/media personalities of your chosen generation?
– Name at least 3 of the most popular media productions (tv, games, music, movies, etc) of your chosen generation.
(https://www.nielsen.com/us/en/top-ten/ (Links to an external site.))
– How would you describe your chosen generation’s relationship with technology?
– What is the public and media perception of this generation?
– What platforms and apps are most used by your chosen generation?
(https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/ (Links to an external site.))
– How has your chosen generation influenced the creation and development of new technology or applications?
– How has your chosen generation changed or adapted as a result of the pandemic?
Generational Differences in the Workplace (Purdue)
https://www.purdueglobal.edu/education-partnerships/generational-workforce-differences-infographic/ (Links to an external site.)
Baby Boomers
https://www.pewresearch.org/topics/baby-boomers/ (Links to an external site.)
Generation X
https://www.pewresearch.org/topics/generation-x/ (Links to an external site.)
Gen X Is A Mess (NYTimes)
https://www.nytimes.com/interactive/2019/05/14/style/generation-xers.html (Links to an external site.)
Millennials
https://www.pewresearch.org/topics/millennials/ (Links to an external site.)
Millennials Spending Habits (BI)
https://www.businessinsider.com/millennials-spending-habits-compared-to-baby-boomers-2020-1 (Links to an external site.)
Generation Z
https://www.pewresearch.org/topics/generation-z/ (Links to an external site.)
Gen Z Cynical to Marketing (Forbes)
https://www.forbes.com/sites/forbesagencycouncil/2020/02/18/why-gen-z-is-cynical-about-your-restaurant-marketing-shenanigans/#4326d2103036
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