Health communication theories can be used to identify or target certain constructs (e.g., risk, perceived benefit, self-efficacy). Certain constructs are useful in leveraging the knowledge and behavior of an audience. Apply this knowledge to a mini critique of the Down and Dirty Campaign.


Instructions

Step 1: Visit the campaign , and watch the three videos on the homepage “Looking Out” “Common Sense” and  “No Fix for Dip”.

Step 2: Answer the following questions: 

  • Who do you think is the target audience? 
  • What are at least three constructs the videos are trying to target? Why do you think so?
  • What are at least two things you liked about this campaign?
  • What are at least two things you would change about this campaign?
  • This campaign is funded by state departments of health across Virginia, Pennsylvania, Kentucky, South Carolina, North Carolina, and Oklahoma. Does that surprise you? Why or why not?

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