Answer each question in substantive detail (5 points each for a total of 20 points).
- Think of a product or brand, any product or brand, that you buy over and over. Assuming the brand continues to “delight” you, what might your customer lifetime value be? I want to see numbers!
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Take a look at EXO Drones (https://exodrones.com (Links to an external site.)) and describe the consumer needs, wants, and demands they are attempting to fill.
3. Read the Wall Street Journal Article “US Population Growth, and Economic Driver, Grinds to a Halt Download US Population Growth, and Economic Driver, Grinds to a Halt" and answer the following:
- What is happening to US population growth and why?
- Demographics are an important part of marketing’s external macroenvironment. What are at least five (5) implications of the US’s weak population growth for businesses and consumers?
4. Read the Wall Street Journal Article "Hershey Plans to Spend $1.2 Billion on Pretzel Deals Download Hershey Plans to Spend $1.2 Billion on Pretzel Deals" and answer the following:
- What vision is Hershey pursuing?
- Describe how the concepts of the BCG growth-share matric can be applied to explain and justify its acquisitions?
The assignment should be neatly typed in size 12 font with your name and class clearly identified. Proper grammar and spelling must be used.
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