HERE IS THE OUTLINE
I will talk about the background of the growth of streaming services and the changed dynamic of movie dynamics, and even after the post-covid era, established forms of distribution are challenged.
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2019 – The streaming Era has Arrived (https://www.nytimes.com/2019/11/18/business/media/streaming-hollywood-revolution.html)
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Adjustments are made both from the audience and the industry to fit the new social norms
Idea 1 : High financial risks = versatile nature of movie industries
Topic sentence 1 : There are high financial risks in movie production and distribution and under this hedonic nature, distributors and producers have to analyze the empirical supply and demand of movies and understand the dynamics of the industry.
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Demand and Supply Dynamics of movies
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Previous box office and screen allocation
Idea 2: The temporal dynamics of movie distribution : from movie theaters to home theaters
Topic sentence 2 : Looking at the theatrical screening records, there are massive declines in established theaters, and this caused the market shift in movies.
Movie production was hit hard by Covid. Theaters and movie sets were shut down for months, causing the U.S. box office to lose $5 billion in 2020. Only 338 movies were released in theaters in 2020, a 66% decline from 2019.
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statistics
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the current economics of film production and the significance of cinema theatre contribution within the film supply chain
Idea 3: The industry’s reaction to the pandemic / rapidly growing streaming service industry
Topic sentence 3: With the development of and unexpected variables like the Pandemic, there have been various release delays and production cancellations due to the high risk nature of the industry which eventually shifted the distribution strategies of movies.
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Different film types – different distribution strategies
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Economics on the Premium video on demand service
Idea 4: The audiences reaction to this shift in theatrical distribution and theyre feedback
Topic sentence 4: Due to the increasing accessibility of streaming services, the viewership and popularity of foreign films have been steadily increasing in demand in the market.
Idea 5: Marketing of screenings (?)
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Movie advertisements are also changing
Idea 6: Surge of netflix and streaming services in statistical forms and the seemingly declining graph competition being formed in streaming services
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Heightened global competition
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More streaming services (disney +, hulu, netflix etc)
Idea 7 : Movie industries quick reaction
Topic sentence 7: After the surge of netflix, some movie producers have been releasing their movies through streaming services changing the typical release strategy of movies.
Idea 8 : Is it temporary or permanent? Shifting back to the theaters
Topic sentence 8: Although movie theaters are slowly reopening, streaming services will remain in power and therefore will result in more investment of cash and manpower leading to the long-term shift of entertainment companies investing into streaming services.
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Current trend
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Overseas content and competition caused due to the inflow
Idea 9: Screen experience in movie theaters ; why certain people prefer theatrical experiences in movie theaters
Topic sentence 9/Conclusion : Although the screening dynamics have changed and screening services emerged as a new culture, there are still room for established forms of theatrical distribution but in different ways.
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